HOW Conference

CONFERENCE SPEAKERS – HOW Conference – Politecnico di Milano

Petter Øyan

Oslo and Akershus University College, Norway – Department of Art, Design and Drama

Professor of industrial design at Oslo and Akershus University College, Norway. Professional experience as freelance design consultant, since 2003 professor at Østfold University College, 2008 – 2015 dean at HiOA; Department of Product Design and Faculty of Technology, Art and Design. Presently teaching design and innovation, research focusing on design of learning arenas and workspaces..

Anne-Laure Gestering

HEAD Haute Ecole d’Art et de Design, Genève – Architecture d’intérieur

Anne-Laure Gestering is a French architect living between Berlin and Geneva. Her focus being social interactions within inhabited spaces, she works in collaboration with different experts (among others, the collective raumlaborberlin). Anne-Laure has also been active since years in the educational field and is currently teaching at the HEAD (Haute Ecole d’Art et de Design) Geneva.

Francesca Murialdo

Middlesex University – London – Department of Design

Francesca Murialdo is an architect and a PhD in Interior Architecture and Exhibition Design (Politecnico di Milano). In the past 10 years she’s been working as Adjunct Professor at the School of Design, Polimi, teaching in the Interior Design and Product Service System Design courses. She’s the founder of LaboMint that deals with interiors strategies, providing ideas and solutions to private and corporate identities. From 2015 she is Programme Leader in Interior Architecture at Middlesex University in London

Peter Di Sabatino

Department of design, Politecnico di Milano

Peter Di Sabatino Prior to Joining PoliMi, Professor Di Sabatino was the Dean of the College of Architecture, Art and Design at the American University of Sharjah, UAE. He was the Chair of the Department of Environmental Design at Art Center College of Design in Pasadena, California; and has been a Visiting Professor at the National Institute of Design, India. He was a Professor of Architecture and Urbanism at Woodbury University in Los Angeles, and was the founding Director of the Community Design and Urban Research Center in Hollywood. Peter is a licensed architect in California.

Imma Forino

DAStU Department, AUIC School – Politecnico di Milano

Arch, PhD, Imma is Full Professor of Interior Architecture and in the Board of PhD Course in Architectural, Urban and Interior Design at Politecnico di Milano. She is editor of “Op. cit.” journal. Among her publications: L’interno nell’interno (2001), Eames (2002), George Nelson (2004), Uffici (2011, Award Biella Letteratura e Industria 2012).

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Emilio Lonardo

Research Assistant – Design Department, School of Design – Politecnico di Milano

Emilio Lonardo is a designer active in different fields, from interior design to strategic design, as well as in graphic and product projects. From 2013 he works with Politecnico di Milano and Poli.Design as a tutor in practical courses and as a teacher and tutor in the master in Urban Interior Design [MUID]. He produced several national and international publications about design and also poetry.

Claudia Caramel

PhD, Research Assistant – Design Department, School of Design – Politecnico di Milano

Claudia Caramel Architect, PhD in Design. After graduation, she carried out professional activity as well as university collaborations related to Interior Design and Architectural Restoration courses. Her research focuses on the enhancement of the little-known architectural heritage as a potential to improve the aesthetic experience of urban spaces, with special reference to Liberty heritage of Varese area, Italy.

Alessia Mansutti

Interior Designer

Alessia Mansutti is an interior designer graduated from Politecnico di Milano, after a semester at Jiangnan University, Wuxi, China, with a BA in architecture IUAV, Venice. She worked in Venice, Milan, Shanghai and Madrid and developed her interest in the fields of workspaces, hospitality, urban and retail design. She is fascinated by fresh and innovative ideas which gives her the opportunity to create better scenarios for better future. Currently she is working as interior designer for a hotel chain where she is involved in consulting projects and trend researches for the hospitality field.

Arianna Vignati

Department of Design, Politecnico di Milano

Arianna Vignati is researcher and contract professor for School of Design at Politecnico di Milano. She is expert in the field of creative companies and in particular in the field of services for the development and the support of the start-up phases of creative companies. She was in the technical board of CCALPS project. Now she is Project Manager for CREA Summer Academy European Project founded by the Horizon 2020 program and started the 1st January 2015. She has taught at many international master degree courses in Italy and at international courses.

Rebecca Brollo

Hotel Manager Woodhouse

I grew up in the so called Chinatown of the city of Milan. This neighbourhood is very fascinating, but before going to China I was only living it partially. I didn’t feel comfortable enough to enter in some shops, and people around me were speaking a different language. I wanted understand my surroundings and the Chinese culture around me. This is the reason that pushed me to apply for a dual degree program at Tongji University in Shanghai. When I came back I had the key to understand my daily life and I wanted to share my efforts with others. So I started to help Chinese children doing homework, I studied to became a intercultural guide for Migrantour and on top of that I fell in love with Sijie. We shared the idea to build a house where exchange students, in particular coming from China, could learn the language and the culture of the hosting country. Is is how we came up with WOODHOUSE Hotel. The hotel is born from the ashes of a old factory of the Boffi spa that is still producing wooden reels and pallets, and the 13 rooms are furnished with those products. The students are involved in the everyday life of the hotel, also by organizing events and welcoming guests. This allows them to live in a stimulating environment with continuous contacts with local and international audiences.




Cinzia Anguissola (Studio di Architettura Scacchetti Associati )

Giorgio Bianchi (Director Head of Italy, PKF hotelexperts)

Armando Bruno (Chief Executive Officer Studio Marco Piva)

Guido Castellini (Senior Manager Allegroitalia hotel & condo)

Alessandro Colombo (Partner Studio Cerri&Associati)

Cristiana Cutrona (Studio

Elisa Dragonetti (Designer Executive Best Western Italia)

Giovanni Giacobone (Senior Associate presso Progetto CMR)

Grazia Manerba (CEO Manerba Spa)

Raffella Mangiarotti (Studio deepdesign, ricercatore Dip. di Design Politecnico di Milano)

Simone Micheli (Architetto Simone Micheli Architectural Hero)

Tatiana Milone (CEO studio TIEMME srl società di ingegneria)

Gaia Morselli (Manager presso GREAT PLACE TO WORK)

Silvia Piardi (Director of the Design Department Politecnico di Milano)

Marco Predari (Architetto Presidente Assunto sino al 30 maggio 2017, socio e Consigliere Delegato Universal Selecta Spa)

Alberto Stella (President ESTEL group)


Francesco Zurlo ( Preside vicario School of Design – Politecnico di Milano)